At a gig recently a very long way from their home town, Harry, the lead singer of the Inca Babies, specifically mentioned several people in the audience, by name, including a fan who had contacted the band via Facebook earlier that day. The chap was so chuffed to be mentioned he made a point of shaking theirs hands after their set and he bought some merch.
A great example of how to connect with fans and build loyalty.
Do you know who is in your audience? Next time you do a gig what will you do to make your fans feel special? Decide now. Write it down. Commit to doing it.