Huge increase in sign-ups

screenshotI’m kicking myself because I didn’t take a screenshot of this artist’s website before we started working together to boost his income using The Fan Formula.

He set himself a goal of boosting his income three-fold in three years. We’ve been working together for a year and he is on track. One of the key things we’ve done is to get his website creating more sign-ups. More sign-ups = more income.

This screenshot shows what happened after he made a simple change to his website.

The artist’s name is Chris Casello. He is the best guitarist I have ever seen.

Check out his new and improved website

www.chriscasello.com

 

Reflections and visions

It’s still the 31st December here in the UK. A time to reflect on the year that’s coming to a close and look forward to the new year. This is what I find works well for me.

I take a few minutes to write down what I have achieved, what I’ve learnt and what I am grateful for. A couple of weeks ago I met with a few musicians in a local pub and we did this together. It was amazing how long our list of achievements became. I also asked my partner because he often has a different perspective and comes up with things I find difficult to acknowledge or I’d forgotten. So my list got even longer!

So thinking back on last year, it has been a wonderful year. We fulfilled our plan to spend a long time in the States and it was even better than we had imagined. One of the highlights was recording in Studio 19 in Nashville with one of the loveliest artists I have ever met. Another was driving across the Mojave Dessert. On our return I wrote my book and launched The Fan Formula.

I am grateful to you for joining my email list this year and I feel happy knowing I’m helping you achieve the success you want in your music career, whether it’s in a big or small way.

So now I’m sitting here in my kitchen with a cup of coffee imagining what my life will be like in a year’s time. I’m thinking about what have I achieved, what’s going on around me. I’m feeling happy and grateful for the things I have accomplished. I am imaging what these achievements will enable me to do in the future. I’m not worrying about ‘how’ I will get there. I’m just visualising how things will be. I’m make my future a reality now. I’m allowing it to happen.

In the new year I challenge myself to get out there in a much bigger way …

With my very best wishes for the coming year,

Eliza's signature

A master plan to break into the UK charts



Bitter Ruin

Ben & Georgia, Bitter Ruin

Bitter Ruin are on a mission to get their music into the UK charts on Sunday 9th October.

“We all want that so what’s new”, I hear you say.

Well of course it’s not new but what’s different is Bitter Ruin are seeing the results of a very good piece of planning that everyone can learn something from. Plus there’s the fact that they’re unsigned and doing all of this themselves with grace, enthusiasm and a good pinch of strategic thinking.

Bitter Ruin formed in 2007 in Brighton when Ben Richards and Georgia Train met at music school. Although they understood each other musically through their classical training, they had dramatically opposing music tastes. Georgia listened to Fiona Apple, Regina Spektor and The Talking Heads whereas Ben preferred rock and bands like Metallica. The result? ‘Contemporary Expressionism’ with passion and musical intelligence at the heart of what they do. Their songs are about the darker side of life and their innovative performances come alive with theatricality, strong sparing vocals, harmonisation and raw instrumentation.

Bitter Ruin put in the hours and are persistent. They have a strong belief in themselves. After doing over 500 gigs they were good enough to be paid and they started getting great support slots in bigger venues. They’ve toured before now but it wasn’t the right time for them. This time it was very different.

Their plan was masterful and it payed off. They recorded their single and made a video (the first thing you see when you visit their site http://www.bitterruin.com/). They decided on a release date for the single and went on a three month tour in the lead up to it. During the tour they concentrated on growing their email list and afterwards, back home, they plugged the single using Facebook and Twitter. They are clear about their mission and give their fans clear a ‘call to action’ to support them. Their single, ‘Trust’, is only available in outlets that notch up sales registered in the charts. They know how many sales they need to get to number 1.

All good stuff. Their big break came when Stephen Fry got involved. Then followed radio and TV interviews on local stations.

And their ultimate goal? To have someone do the leg work for them so they can spend more time doing what they love – creating great music for their fans.

10th October update : Bitter Ruin achieved a #19 placing in the Official UK Independent Singles Chart. A fine achievement.

http://www.bitterruin.com/

http://www.theofficialcharts.com/archive-chart/_/14/2011-10-15/

.