Huge increase in sign-ups

screenshotI’m kicking myself because I didn’t take a screenshot of this artist’s website before we started working together to boost his income using The Fan Formula.

He set himself a goal of boosting his income three-fold in three years. We’ve been working together for a year and he is on track. One of the key things we’ve done is to get his website creating more sign-ups. More sign-ups = more income.

This screenshot shows what happened after he made a simple change to his website.

The artist’s name is Chris Casello. He is the best guitarist I have ever seen.

Check out his new and improved website


Converting potential fans into fans

Jukebox the ghostWe saw Jukebox the ghost at SXSW this year. Didn’t know anything about them, popped into a gig, loved the music and stayed for the whole set. Their energy is amazing. They have great stage presence.  Hooky upbeat songs.

Since then I have been following them on Facebook but I thought it was time I took a better look at their website. I decided to write a blog about it because it is a great example of how to convert potential fans into fans using a ‘squeeze page’.

On first visiting their site you get a great welcome message and strong ‘call to action’ to sign up to their email list and tell your friends about the band. The incentive is free tracks and you can get more prizes for doing extra work. The page is clear an uncluttered.

Have a look yourself at

Learn how to convert potential fans into fans to build your fan base easily and quickly in The Fan Formula. Download it here.

“The Fan Formula gave me clarity about how to build my fan base and keep people on my list. It saved me a lot of time!”

A neat idea for collecting fan email addresses

Having a chat over a nice pint of beer in a great local pub, The Greys, I noticed a small piece of paper on our table. It read “I would love to be added to your email list for gigs and menus”. There was space for my name and email address and then an instruction to “Please hand me in at the bar – thank you”.  That’s it – on 1/8th of an A4 sheet of paper.

What a neat idea for collecting fan email addresses. You could hand out your own little slips on the door as well as put them on tables.

Other ideas – add your next gig date, give them something in return for their address, remind them to hand it in as the gig comes to an end. Add your ‘hook line’ and web address in case they forget to hand it in.

Try it out. If it gives you a high conversion rate of potential fans into fans, you could get a large batch printed so you don’t have to remember to print them yourself.

The Fan Formula teaches you how to convert potential fans into fans. The book will be published later this summer.