Build your fan base then record your album

Here is an interesting recent article from Fox News.

CJaye’s first full-length album was uploaded to iTunes on 12th July. Her fans were watching out for it and they started buying it as soon as it was up there.

CJaye has invested a lot of time on Facebook.  That’s the right thing to do for her fans. She invests in connecting with them.

CJaye neatly demonstrates the power of building a fan base before you record an album. It is much easier to sell in larger numbers, creating a buzz. And it’s also much easier to recoup your costs quickly.

It will be interesting to follow CJaye’s progress from here.