Huge increase in sign-ups

screenshotI’m kicking myself because I didn’t take a screenshot of this artist’s website before we started working together to boost his income using The Fan Formula.

He set himself a goal of boosting his income three-fold in three years. We’ve been working together for a year and he is on track. One of the key things we’ve done is to get his website creating more sign-ups. More sign-ups = more income.

This screenshot shows what happened after he made a simple change to his website.

The artist’s name is Chris Casello. He is the best guitarist I have ever seen.

Check out his new and improved website

www.chriscasello.com

 

Where the paid gigs are

Simon Scardanelli (photo by Paul Winter)

Simon Scardanelli (photo by Paul Winter)

When Simon Scardanelli started gigging with a band again he made a firm decision – “we don’t play for free”. There are a few exceptions of course, however the large majority of Simon’s gigs are paid. And we’re talking in the £hundreds.

So how does he do it?

Simon Scardanelli is a child of the 60’s. He’s been singing, writing and recording since the age of 16. He’s worked extensively in Europe and the US. Having been signed to both major and independent labels, Simon has an uncompromising attitude to his work and now releases independently through Resonator Records.

A charismatic and engaging performer, Simon’s live shows are peppered with wry anecdotes and dry, self-deprecating humour – he is able to look back on a long and varied career with an ironic appreciation of its highs and lows.

Scardanelli enjoyed chart success in the late eighties with Anglo-Canadian duo Big Bam Boo (MCA). When the band scored a top 20 radio hit in the US in 1989, they re-located to New York. When Big Bam Boo had run its course, Simon stayed on in New York composing installation works for Art Events and experimental films, became a regular at the infamous Lach’s AntiFolk nights at the Sidewalk Café in New York’s East Village and gigged up and down the East Coast. In ‘95 Simon returned to London and shortly afterwards moved to Brighton to study 20th Century Music at Sussex University. Over the next few years he put his energies into experimenting with sonic-composition and was awarded a PhD in musical composition (University of Birmingham).

Returning to the live scene in 2005, Simon released the acoustic album Hobohemia. Working solo Simon found the plethora of “acoustic” nights at pubs and clubs rarely paid, even expenses. So earlier this year when he formed his new band, Dr Scardo, he was determined to play only paid gigs. Even though the band play originals songs, no covers.

“How does my band get paid gigs? That’s the decision I made after travelling all over the country as a solo artist for little or no money. You can’t get the commitment from a band if no-one’s getting paid. We have an up to date EPK on Reverb Nation and we use their venue booking tool. We focus on the quality of the songwriting and the performance. A lot of the songs are up-tempo and we make sure our fans having a good time at our gigs. You have to convince the venue that you’re going to be as a good as or better than a cover or tribute band. Rather than taking any gig that comes our way, we have concentrated on building a good reputation and being good enough that venues are more than happy to pay us to play. Of course it helps that I’ve got a large back-catalogue – that means we can do two 45 minute sets of good originals. What’s interesting though is that most of the paid gigs are not in Brighton – the market is flooded with bands here. Outside of Brighton, fans will fill a venue to see a good band.”

Scardanelli’s most recent album – That Dangerous Sparkle – was released in June 2007. As Maverick Magazine said – “You never know what is lurking around That Dangerous Sparkle’s dark corner, but whatever it is will always shock and surprise. Scardanelli is always prepared to take a risk, and we should all hope that it is this experimentation that is the future of British singer-songwriters.”

Dr Scardo’s debut single is WALL STREET HUSTLE, a song in support of the Occupy Wall Street movement. It can be previewed at their website.

Further details

http://www.dr-scardo.tv/
http://www.scardanelli.com/
http://www.reverbnation.com/
Dr Scardo (photo by Paul Winter)

Dr Scardo (photo by Paul Winter)

A great hook line

A very quick post today. Try searching for Vintage Trouble using Google. They are an American soul band. Their hook line is perfect.

What tells you the most about them? Their name or their hook line?

What is your hook line?

The Fan Formula takes you through how to develop and use your own hook line. To learn more, get the book. Out later this summer.