A master plan to break into the UK charts



Bitter Ruin

Ben & Georgia, Bitter Ruin

Bitter Ruin are on a mission to get their music into the UK charts on Sunday 9th October.

“We all want that so what’s new”, I hear you say.

Well of course it’s not new but what’s different is Bitter Ruin are seeing the results of a very good piece of planning that everyone can learn something from. Plus there’s the fact that they’re unsigned and doing all of this themselves with grace, enthusiasm and a good pinch of strategic thinking.

Bitter Ruin formed in 2007 in Brighton when Ben Richards and Georgia Train met at music school. Although they understood each other musically through their classical training, they had dramatically opposing music tastes. Georgia listened to Fiona Apple, Regina Spektor and The Talking Heads whereas Ben preferred rock and bands like Metallica. The result? ‘Contemporary Expressionism’ with passion and musical intelligence at the heart of what they do. Their songs are about the darker side of life and their innovative performances come alive with theatricality, strong sparing vocals, harmonisation and raw instrumentation.

Bitter Ruin put in the hours and are persistent. They have a strong belief in themselves. After doing over 500 gigs they were good enough to be paid and they started getting great support slots in bigger venues. They’ve toured before now but it wasn’t the right time for them. This time it was very different.

Their plan was masterful and it payed off. They recorded their single and made a video (the first thing you see when you visit their site http://www.bitterruin.com/). They decided on a release date for the single and went on a three month tour in the lead up to it. During the tour they concentrated on growing their email list and afterwards, back home, they plugged the single using Facebook and Twitter. They are clear about their mission and give their fans clear a ‘call to action’ to support them. Their single, ‘Trust’, is only available in outlets that notch up sales registered in the charts. They know how many sales they need to get to number 1.

All good stuff. Their big break came when Stephen Fry got involved. Then followed radio and TV interviews on local stations.

And their ultimate goal? To have someone do the leg work for them so they can spend more time doing what they love – creating great music for their fans.

10th October update : Bitter Ruin achieved a #19 placing in the Official UK Independent Singles Chart. A fine achievement.

http://www.bitterruin.com/

http://www.theofficialcharts.com/archive-chart/_/14/2011-10-15/

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Build your fan base then record your album

Here is an interesting recent article from Fox News.

http://www.foxnews.com/entertainment/2011/07/06/how-to-be-country-music-star-without-leaving-house-meet-cjaye-lerose/

CJaye’s first full-length album was uploaded to iTunes on 12th July. Her fans were watching out for it and they started buying it as soon as it was up there.

CJaye has invested a lot of time on Facebook.  That’s the right thing to do for her fans. She invests in connecting with them.

CJaye neatly demonstrates the power of building a fan base before you record an album. It is much easier to sell in larger numbers, creating a buzz. And it’s also much easier to recoup your costs quickly.

It will be interesting to follow CJaye’s progress from here.