Huge increase in sign-ups

screenshotI’m kicking myself because I didn’t take a screenshot of this artist’s website before we started working together to boost his income using The Fan Formula.

He set himself a goal of boosting his income three-fold in three years. We’ve been working together for a year and he is on track. One of the key things we’ve done is to get his website creating more sign-ups. More sign-ups = more income.

This screenshot shows what happened after he made a simple change to his website.

The artist’s name is Chris Casello. He is the best guitarist I have ever seen.

Check out his new and improved website


Converting potential fans into fans

Jukebox the ghostWe saw Jukebox the ghost at SXSW this year. Didn’t know anything about them, popped into a gig, loved the music and stayed for the whole set. Their energy is amazing. They have great stage presence.  Hooky upbeat songs.

Since then I have been following them on Facebook but I thought it was time I took a better look at their website. I decided to write a blog about it because it is a great example of how to convert potential fans into fans using a ‘squeeze page’.

On first visiting their site you get a great welcome message and strong ‘call to action’ to sign up to their email list and tell your friends about the band. The incentive is free tracks and you can get more prizes for doing extra work. The page is clear an uncluttered.

Have a look yourself at

Learn how to convert potential fans into fans to build your fan base easily and quickly in The Fan Formula. Download it here.

“The Fan Formula gave me clarity about how to build my fan base and keep people on my list. It saved me a lot of time!”

What to ask fans for at sign up

The answer is no more than you need so the trick is to sort out what you do need. Here are some suggestions.

Ask for their first name if you want to personalise communication with your fans using an email management tool like MailChimp.

Ask for their year of birth and gender if you want to check your demographics. Be up front about your reason for collecting this information.

Collect birth date if you offer something special on fan’s birthdays. Let them know the reason.

Where they are located is useful. It allows you to plan ahead and send messages to sub-sets of your list. For instance you might not want to email a fan in the States about a local gig in the UK.

Asking how they found out about you is very useful. This information will give you confidence about what works well and what doesn’t so you can better focus your efforts.

Using a pick list is useful for data like location or how they found out about you.

Don’t ask for too much – you may discourage potential fans from signing up.

Some of this data can be gathered from other applications like Facebook, if you use it, however you cannot be certain your Friends on Facebook and the fans on your email list are the same set of people.

Write down a list of what you’d like to ask for at sign up together with your reasons. Find out if the data is available from any other tool you are using. Collect the data at sign up only if you have a good reason to. Otherwise don’t collect it.

PS Some mail tools allow you to do a ‘split test’ – that’s using more than one sign up box. You can see which is the best sign up box to use by looking at the stats provided.