Why get your music out there in a big way?

You’re committed to making your music career a success or you wouldn’t be reading this (and I wouldn’t be writing this if I knew I couldn’t help). But all sorts of things get in the way of your success so you feel frustrated. Your frustration makes you look for answers on the internet, in books, from your peers, in magazines, from industry professionals – and that’s what lead you here.

You may be stopping yourself achieving what you want because you are not clear what success really means for you. And that’s because vague goals don’t work. (There are theories to explain why they don’t work but I won’t go into those right now.)

So why has The Fan Formula got the hook line ‘Get your music out there in a big way’? I’ve just told you an achievable goal needs to be specific so why is my hook line so vague? It’s deliberate. Let me explain.

Something you need to know about me is I strongly believe in empowerment. The journey I’ve been on, up to writing this blog today, began many years ago. In my early career I was a lecturer. I used to stand in front of my classes quoting from my lecture notes. I freely admit it was not a good learning experience. Then I did a post grad in action learning and I’ve never looked back. I put away my lecture notes and opened up the whole learning experience by posing real-world problems and working together to find solutions. It was scary but the results were amazing. The solutions we came up with were so much richer for everyone’s contribution and the level of buy-in was huge. What I learnt then set me on a new journey which today strongly influences my values and beliefs. In a nutshell – I firmly believe the answer lies within you, you just need a little help to dig deep and discover your riches.

The more ownership you have of the solution, the greater the likelihood you will succeed – by a long, long way.

So how does someone so focused, goal driven and successful come up with a hook line like ‘get your music out there in a big way’? What does ‘get your music out there’ mean? What does ‘in a big way’ mean?

Get your music out there in a big way means what you want it to mean.

I could not write a one-size-fits-all book or create one-size-fits-all programs* because I know you are unique. It would be wrong of me to assume I know what you want and to deliver solutions to fit my version of what you want. That’s not empowering for you.

My promise to you is, in everything I do, I will help you get super clear about what you want so you can achieve success in your music career, on your terms.

I can help you remove the blocks that come up on your journey. I can help you succeed by giving you tools to draw out your strengths. I can be your sounding board and keep you accountable.

‘Get your music out there in a big way’ is unique to you. You make it yours. It’s your music. Your career. Your success.

My goal is to empower you. I look forward to helping you achieve all the success you want in your music career.

Eliza's signature

Your music career success coach & author of The Fan Formula

* New programs coming soon to help you achieve success – affordable, high value, bite-sized “Success Boosters”. Can’t wait for a program and not got ‘the book’ yet? Click here to get started now.

A master plan to break into the UK charts

Bitter Ruin

Ben & Georgia, Bitter Ruin

Bitter Ruin are on a mission to get their music into the UK charts on Sunday 9th October.

“We all want that so what’s new”, I hear you say.

Well of course it’s not new but what’s different is Bitter Ruin are seeing the results of a very good piece of planning that everyone can learn something from. Plus there’s the fact that they’re unsigned and doing all of this themselves with grace, enthusiasm and a good pinch of strategic thinking.

Bitter Ruin formed in 2007 in Brighton when Ben Richards and Georgia Train met at music school. Although they understood each other musically through their classical training, they had dramatically opposing music tastes. Georgia listened to Fiona Apple, Regina Spektor and The Talking Heads whereas Ben preferred rock and bands like Metallica. The result? ‘Contemporary Expressionism’ with passion and musical intelligence at the heart of what they do. Their songs are about the darker side of life and their innovative performances come alive with theatricality, strong sparing vocals, harmonisation and raw instrumentation.

Bitter Ruin put in the hours and are persistent. They have a strong belief in themselves. After doing over 500 gigs they were good enough to be paid and they started getting great support slots in bigger venues. They’ve toured before now but it wasn’t the right time for them. This time it was very different.

Their plan was masterful and it payed off. They recorded their single and made a video (the first thing you see when you visit their site http://www.bitterruin.com/). They decided on a release date for the single and went on a three month tour in the lead up to it. During the tour they concentrated on growing their email list and afterwards, back home, they plugged the single using Facebook and Twitter. They are clear about their mission and give their fans clear a ‘call to action’ to support them. Their single, ‘Trust’, is only available in outlets that notch up sales registered in the charts. They know how many sales they need to get to number 1.

All good stuff. Their big break came when Stephen Fry got involved. Then followed radio and TV interviews on local stations.

And their ultimate goal? To have someone do the leg work for them so they can spend more time doing what they love – creating great music for their fans.

10th October update : Bitter Ruin achieved a #19 placing in the Official UK Independent Singles Chart. A fine achievement.